Tag Archives: militarism

Militarized Health Ads

13 Mar

Here are television ads for two products which appeared over the last couple years. I haven’t seen any other blog link these two ads, so here they are.

All of the ads feature a woman as consumer/patient/war-zone, with the product portrayed as a military force coming to “solve” the “problem” the woman has. I could get into the various layers of media analysis here, but this isn’t 101 and this isn’t Sociological Images. I just wanted to share these since they all have such a bizarre confluence of military overtones while also treating female bodies as deficient. What a twofer!

[Note: overt phallic imagery, anyone?]

Omnaris nasal spray (1)

Omnaris nasal spray (2)

[Note: The next ads might be a bit triggery regarding disordered eating.]

Ensure “nutrition” drink (1)

Ensure “nutrition” drink (2)

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